Product Design
Welcome to our world where creativity and innovation are brought to life on a daily basis.
There has never been a better time to develop and launch new products and services in the market.
Be inspired as our design team leads you through the process of developing your innovative product. Let us take you on a journey as we pass through the steps along the way that are critical to achieving success in your marketplace. The combination of your industry insights/knowledge and our development experience create a winning combination.
How we do it!
We will focus on the five-stage Design Thinking model proposed by the Hasso-Plattner Institute of Design at Stanford (d.school). d.school is the leading university when it comes to teaching Design Thinking
Empathize
Understanding people
The first stage of the Design Thinking process is to gain an empathic understanding of the problem you are trying to solve.
Define
Figuring out the problem
During the Define stage, you put together the information you have created and gathered during the Empathise stage. This is where you will analyse your observations and synthesise them in order to define the core problems
Ideate
Generating your ideas
It is important to get as many ideas or problem solutions as possible at the beginning of the Ideation phase. You should pick some other Ideation techniques by the end of the Ideation phase to help you investigate and test your ideas so you can find the best way to either solve a problem or provide the elements required to circumvent it.
Prototype
Creation and experimentation
The solutions are implemented within the prototypes, and, one by one, they are investigated and either accepted, improved and re-examined, or rejected on the basis of the users’ experiences.
Test
Refining the product
This is the final stage of the 5 stage-model, but in an iterative process, the results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathises.
