UX Design
We offer design thinking-based and technology driven services in
digital product innovation, customer experience management,
and digital transformation.
Area of Expertise
User research & insights
"Every design decision begins with understanding people."​
We dive deep into understanding your users their needs, goals, and pain points. Through interviews, surveys, and behavioral analysis, ​
Experience strategy
"Design decisions rooted in purpose and direction."
We translate business objectives into meaningful user experiences. By aligning user needs with brand goals
Prototyping & usability testing
"Test early, refine smart, launch confidently."
We turn ideas into interactive prototypes to validate design decisions early. Through real user testing
What to expect
User Interviews
Persona
The first stage of the Design Thinking process is to gain an empathic understanding of the problem you are trying to solve.
Card Sorting
Preparing
Card sorting or carding is where you write index cards for all the content sections you want on your site, and arrange them into a sitemap and page structure.
A/B Testing
Testing two variations
A/B tests are where you have two versions of a page or site, with one element changed between them.
​
Users are split between the two versions, and you track how they interact with each one, and see which is more successful.
Heat Map Testing
Measure response
Heat maps are a great tool once you've got an interactive wireframe, or a fully built site to play with.
Heat mapping is a really useful UX tool long after your site is built and launched too.
Lab Testing
Testing the product
In a lab test, you come up with several scenarios for a user on the site, as well as some general questions, and invite testers to come in and complete tasks alongside a moderator.